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Pflumm Daniel, *1968 (Geneva) Lives in Berlin, works with video, light boxes and photography. Untitled,1999 Light box, 49 x 134 x 16 cm © Daniel Pflumm Daniel Pflumm made a name for himself with his light boxes, in which he deconstructs and reassembles well-known corporate logos as a reflection on contemporary visual design and advertising. He is not so much interested in the commodities themselves but rather in the way they are presented and perceived by consumers. He reconfigures the colours and structures, sometimes placing the name of the gallery that is showing his art where the corporate logo would have been or, as in this work, leaving this space blank |
